Save up to 40% on beauty products in Adore Beauty's Adore Frenzy Sale

As Beauty Editors we're frequently haunting the pages of the Adore Beauty website looking for deals on our favourite products.

Thankfully, there are a few key dates throughout the year that we know to mark in our calendars in order to maximise one's potential to save a few dollars on said beauty essentials. 

There's Afterpay Day, Black Friday, and Adore Beauty's Birthday sale, of course. But our favourite online sales event of all has to be Click Frenzy. Why? Well, because there are two Click Frenzy Sales every year — Click Frenzy Mayhem in May and Click Frenzy The Main Event in November. 

This time around Adore Beauty is offering up to 40 per cent off on some of the online retailer's top selling brands across skin care, hair care, makeup and wellness. However, Adore Beauty customers will only have until Monday 19th May to add their wishlist to cart, but we suspect a lot of viral products will run out of stock before then, so we recommend a certain level of efficiency when you're at check out. 

Wondering what's worth spending your hard earned cash on in Adore Beauty's Adore Frenzy sale? Keep scrolling, ahead you'll find the BEAUTYcrew team's top discounted picks. 

BIODANCE Bio-Collagen Real Deep Mask 4pk

usually $37.50, now on sale for $30 at Adore Beauty

Get the viral glow synonymous with this best-selling K-beauty mask in the Adore Frenzy sale. This multi pack includes four masks, which you can reserve for the next month of self care Sundays.

Key features:

Contains four hydrogel sheet masks
Wear for a few hours or overnight 
Promotes a plump and radiant complexion
Suitable for all skin types 

Available at:

• usually $37.50, now on sale for $30 at Adore Beauty

SkinCeuticals C E Ferulic Serum

usually $242, now on sale for $193.60 at Adore Beauty

Probably the most recognisable vitamin C serum on the market right now, if SkinCeuticals C E Ferulic isn't already a part of your routine then we suggest taking advantage of this sale to start your addiction to the best-seller stat.

Key features:

Contains vitamins C and E, and ferulic acid
Minimises the appearance of fine lines and wrinkles
Improves firmness and elasticity
Unifies skin tone and texture
Suitable for normal, combination, dry, or mature skin types 

Available at:

• usually $242, now on sale for $193.60 at Adore Beauty

Laneige Lip Sleeping Mask Berry

usually $31, now on sale for $24.80 at Adore Beauty

The Laneige lip mask has a star-studded fan base that includes celebrities like Kendall Jenner and Sydney Sweeney, so we don't think we really need to add our co-sign to this particular beauty buy for you to know it's good. We're adding several pots to our cart. 

Key features:

Smooths and plumps lips
Leaves lips feeling soft and supple
Minimises flaky, dry and chapped lips
Keeps lips feeling hydrated overnight 

Available at:

• usually $31, now on sale for $24.80 at Adore Beauty

Giorgio Armani Luminous Silk Foundation

usually $120, now on sale for $102 at Adore Beauty

Wondering which foundation celebrities actually use? It's almost always this. Sydney Sweeney, Sabrina Carpenter and Mikey Madison have all recently been spotted on red carpets wearing the complexion-perfecting base product, because it's a cult-favourite you'll find in the makeup kits of many a celebrity makeup artist.

Key features:

Available in 40 shades
Light to medium, buildable coverage
Leaves skin with a flawless, lit-from-within glow
Created by makeup artist Pat McGrath
Inspired by the look and feel of charmeuse silk
Micro-fil technology creates a seamless, blurred finish

Available at:

• usually $120, now on sale for $102 at Adore Beauty

Kérastase Nutritive 8HR Magic Night Hair Serum

usually $92, now on sale for $73.60 at Adore Beauty

If you dye or chemically treat your hair at all, this leave-in hair serum needs to be on your radar. It was essential after my red hair transformation a few years ago, and it's something I still routinely recommend to friends who are struggling with damaged hair.  

Key features:

Contains iris root extract and a blend of vitamins 
Minimises the appearance and feel of damaged hair
Restores moisture and softness
Detangles and smooths hair
Leaves hair soft, shiny and refreshed
Lightweight non-greasy texture

Available at:

• usually $92, now on sale for $73.60 at Adore Beauty

La Roche-Posay Cicaplast Baume B5+

usually $42.95, now on sale for $34.36 at Adore Beauty

To say we were seriously impressed when the Review Crew awarded the La Roche-Posay Cicaplast Baume B5+ a 4.5 star rating, which then rose to a 4.8 star rating when lovers of the product kept piling on the positive reviews would be an understatement. But we weren't entirely surprised considering the fact that it boasts a multitude of uses, which have clearly solidified it as a popular beauty essential.  

Key features:

Rich, nourishing and restorative balm
Minimises the appearance of redness
Soothes and hydrates dry, rough, or chapped skin
Can be used as a hydrating spot treatment
Antibacterial, anti-inflammatory, non-comedogenic and fragrance-free

Available at:

• usually $42.95, now on sale for $34.36 at Adore Beauty

MAKE UP FOR EVER Artist Color Pencil

usually $37, now on sale for $27.70 at Adore Beauty

Hailey Bieber has been spotted frequently using the shade 'Anywhere Caffeine' in her makeup routine for years, and now even her friends have started using it too. Bella Hadid recently shared her everyday makeup routine, which included the multi-use makeup pencil. Bieber and Hadid both use the pencil as a lip liner, but it's also safe to use on the cheeks, brows and lids too. 

Key features:

Available in 10 shades
Can be used on the lips, cheeks, brows and lids
Matte finish
Creamy, blendable texture
Highly pigmented 

Available at:

• usually $37, now on sale for $27.70 at Adore Beauty

Olaplex No. 3 Hair Perfector

usually $54, now on sale for $43.20 at Adore Beauty

Nicola Coughlan touts Olaplex No.3 as her ultimate hair saviour after she spent months trying to grow her hair out on the Bridgerton set. "I would put hair masks in under the wig," she told Allure. "We would do the Olaplex No.3, slick it in, and then the wig would go on top."

Key features:

Restores strength, resilience and elasticity in damaged hair 
Apply to damp hair for at least three minutes prior to shampooing
Repairs broken protein bonds in the hair
Smooths frizz and promotes shiny, silky, soft hair
Use one to three times a week for best results

Available at:

• usually $54, now on sale for $43.20 at Adore Beauty

Embryolisse Lait-Crème Concentré

usually $47, now on sale for $37.60 at Adore Beauty

Paloma Elsesser divulged that this has become a handbag beauty essential for her after makeup artist Pat McGrath recommended it to her. "It can be a hand cream, a face cream, [and used for] an elbow hit," she told Vogue. "Pat McGrath put me on to this the year I started [modelling, and] I’ve never let go."

Key features:

Multipurpose formula can be used as a moisturiser, makeup primer, cleanser, and face mask 
Prevents moisture loss
Refreshes tired and dehydrated skin
Smooths skin for flawless makeup application

Available at:

• usually $47, now on sale for $37.60 at Adore Beauty

ghd Original Hair Straightener

usually $295, now on sale for $221.95 at Adore Beauty

The Original ghd hair straightener was, for many of us, our first introduction to luxury hair tools. And although it's features may seem simple compared to the complex tech we're used to in 2025, we'll always have a place in our hair tool collection for this reliable contender. 

Key features:

Professional-quality hair straightener 
Allows for effortless styling with light weight build and advanced safety features
Create straight, wavy or curly hair styles
Smooth ceramic floating plates and a gently curved barrel
Heats to a consistent 185°C 
Automatic sleep mode
Universal voltage

Available at:

• usually $295, now on sale for $221.95 at Adore Beauty

Kayali Vanilla 28

usually $172, now on sale for $146.20 at Adore Beauty

Vanilla perfumes are a no-brainer if you're looking to update your fragrance collection for the cooler months. This scent by Kayali in particular comes with a cohort of positive reviews after it received a warm reception upon it's release in 2018, and since then it's cemented a reputation as a viral best-seller on TikTok.

Key features:

Fragrance family: Oriental vanilla
Fragrance notes:  Jasmine, Madagascan vanilla orchid, Brazilian tonka, musk, amber, patchouli, and brown sugar 
Can be layered with other fragrances to create a custom scent

Available at:

• usually $172, now on sale for $146.20 at Adore Beauty

Benefit Benetint Lip & Cheek Tint

usually $42, now on sale for $33.60 at Adore Beauty

We always knew Benetint was a classic, but when Rachel Zegler recently shared it was the secret to her Snow White makeup, it made us love it even more. "I had that Benetint on for hours and hours and hours, and it never faded," she told Allure. "We would touch it up after lunch, but otherwise it was on for a good portion of the day, and having a lip like that — that stays — is very important, especially in filmmaking."

Key features:

Light, rosy natural-looking colour
Longwearing, buildable formula
Can be used on lips, cheeks or lids
Light rose scent 

Available at:

• usually $42, now on sale for $33.60 at Adore Beauty

Bioderma Sensibio Micellar Cleansing Oil

usually $33.99, now on sale for $25.49 at Adore Beauty

Oil cleanser is a must in any beauty routine that contains makeup as far as we're concerned. There's no better product for easily melting away even the most stubborn of makeup formulas. But this cleansing oil in particular is a bit more impressive than the rest, as it was developed to enhance the experience of the brand's best selling Sensibio Micellar Water. 

Key features:

Infused with micelles
Attracts and captures impurities, dirt, and makeup
Hydrates and soothes skin
Easy to rinse off, non-greasy formula
Suitable for sensitive skin

Available at:

• usually $33.99, now on sale for $25.49 at Adore Beauty

Maybelline Lash Sensational Sky High Mascara

usually $25.99, now on sale for $12.99 at Adore Beauty

This affordable mascara has been a long time favourite of TikTokers, but did you know that BEAUTYcrew's Editor, Delaney Loane, counts this as her favourite mascara too? "Yes, all the TikTok hype is to be believed; this stuff is utter magic," read her glowing mascara review. "As a falsie and extension obsessive who generally has pretty pathetic natural lashes with or without mascara, this formula has taken me as close to 'spider-lashed' as I'll ever get. It lifts and lengthens every bit as intensely as the name would suggest."

Key features:

Volumises and lengthens
Creates a fluttery full lash
Coats lashes from root to tip
Lightweight formula
Flex tower brush design

Available at:

• usually $25.99, now on sale for $12.99 at Adore Beauty

Main image credit: @gigihadid

Looking for more discounted beauty products? Here are 20 products celebrities love that you can get on sale right now.