Every single beauty brand participating in the Afterpay Day sales

What would you say if we told you we'd scoured the internet (and the Afterpay Day site) to find every single beauty brand offering some major Afterpay Day deals? No, we’re not joking, and yes, you're very welcome. It’s Afterpay Day sale time after all. We’ve rounded up every single major beauty brand participating in the Afterpay Day sales and given them to you here in this easy to read list. So, what are you waiting for? Quick, go get yourself some major dollar-saving deals…

What is Afterpay Day?

Just in case you’ve come here without being in the know, let us give you a little rundown of what Afterpay Day is. So, twice a year (in March and August) Afterpay (the delightful pay-it-off-later brand) partners with a gloriously copious amount of brands across fashion, lifestyle and of course, beauty, to bring you some of the best deals this side of Black Friday. 

When is Afterpay Day?

You’ve got the how, and the what, but what about the when? We’re here to tell you to get your skates on! Because the second Afterpay Day sale of the year kick offs from 8 am AEST on Thursday 14th August and runs until Sunday 17th August, these sales are ones you’re not going to want to miss. Thankfully for us, we’d say most brands make the most of the sale and end up giving us a little extension on our much-needed shopping time. But we wouldn't count on it so move swiftly...

Best Afterpay Day Beauty Sales 2025

Although the official list of deals hasn't been released yet, Afterpay has confirmed that up to 70% off will be available across some of our favorite beauty brands and retailers, including Sephora and The Iconic. If you'd like to get a head start on your shopping plans, keep reading for a roundup of the best deals from last year's Afterpay sales to spark some inspiration.

Best Afterpay Day Beauty Sales 2025

Sephora

Discount: 20 per cent off sitewide ($120 minimum spend) OR 15 per cent with no minimum spend 
Available at: Sephora

Priceline

Discount: Up to 50 per cent off select brands 
Available at: Priceline

Best Afterpay Day Skin Care Sales 2025

Estée Lauder

Discount: Save 20 per cent on any 50ml or 75ml moisturiser
Available at: Estée Lauder

Adore Beauty

Discount: Up to 40 per cent off over 200 brands
Available at: Adore Beauty

The Iconic

Discount: Up to 30 per cent off 
Available at: The Iconic

tbh Skincare

Discount: Up to 40 per cent off sitewide plus free Mini Body Spritz when you spend over $90
Available at: tbh Skincare

Paula’s Choice

Discount: 20 per cent off sitewide
Available at: Paula’s Choice

Naked Sundays

Discount: 15per cent off Sitewide when using code 'AFTERPAY 15'
Available at: Naked Sundays

Endota

Discount: 20 per cent off Endota skincare and wellness with code 'FLASH20'
Available at: Endota

Murad

Discount: Buy three, pay for two
Available at: Murad

Best Afterpay Day Hair Care Sales 2025

Dyson

Discount: Up to 50 per cent off Dyson tech
Available at: Dyson

ghd

Discount: Up to 30 per cent off
Available at: ghd

Oz Hair and Beauty

Discount: Up to 70 per cent off sitewide (including beauty and skincare)
Available at: Oz Hair and Beauty

Shaver Shop 

Discount: Up to 70 per cent off
Available at: Shaver shop

Best Afterpay Day Body & Wellness Sales 2025

JSHealth 

Discount: Up to 25 per cent off sitewide
Available at: JSHealth Vitamins

Lovehoney 

Discount: up to 70 per cent off 
Available at: Lovehoney

Wild Secrets

Discount: up to 60 per cent off plus extra $25 with code 'AFTERGLOW' on a minimum spend of $100
Available at: Wild Secrets

Main Image Credit: @kaiagerber

Want to know what we’d get from Adore Beauty in the sales? Here’s our list…