10 serums worth buying in Priceline's sale, according to Australian women
In the market for a serum? Well, we have some great news for you.
From Thursday 24th July until Wednesday 30th July, Priceline customers can save up to half price on skin care in-store or online.
You could spend hours researching which serum formula is right for you, or you could let us do the work for you. From peptides to retinol, BEAUTYcrew's Editors and REVIEWcrew Members have reviewed it all.
Ahead, shop the top 10 best serums in Priceline's sale, according to real Australian women.

Hada Labo Lift No-Wrinkles Lotion Super 3D Hydrator
usually $39.95, now on sale for $23.97 at Priceline
Looking for a serum that keeps dry skin hydrated all day, and wears beautifully under makeup? It's time to add this hyaluronic acid, soy isoflavone and collagen infused formula to your morning skin care routine.
Review:
"If you love the lightweight hydration of Hada Labo's Lotion No.1 Super Hydrator (usually $35.95, now on sale for $21.57 at Priceline) as much as I do, then you'll fall head over heels for this enhanced version of the brand's best-selling formula. Soy isoflavones and collagen have been added to firm, smooth and plump skin, but the lightweight, fast-absorbing properties that made me like the original hydrating lotion have remained intact. I like to apply this serum in the morning before I apply my makeup, because it creates a hydrated, smooth base that doesn't separate or pill throughout the day." — Briar Clark, BEAUTYcrew's Beauty Editor
Key features:
Infused with super hyaluronic acid (a blend of multiple hyaluronic acid weights)
Contains soy isoflavones and collagen
Improves hydration
Plumps, lifts, smooths, and firms
Suitable for all skin types
Available at:
usually $39.95, now on sale for $23.97 at Priceline

Olay Super Serum Night Repair
usually $69.99, now on sale for $34.99 at Priceline
Trying to simplify your evening routine? This night time serum covers all your bases with niacinamide, lactic acid, hyaluronic acid, pro-vitamin B5, peptides, vitamin C, ceramides, and vitamin E. It exfoliates, hydrates and brightens skin, helping to improve uneven skin tone and texture, while you sleep.
Review:
"The Olay Super Serum Night Repair lives up to the hype. This serum is anti-ageing, moisturising and brightening. I love that it pairs with everything, including moisturiser and sunscreen, without pilling. Also it is not greasy and gives a dewy finish. This serum comes in a beautiful bottle with a dropper dispenser, making it easy to apply. This serum is very affordable with all the benefits it delivers. My skin looks radiant and glowing with the use of this serum." — Geens J, REVIEWcrew Member
Key features:
Contains niacinamide, lactic acid, hyaluronic acid, pro-vitamin B5, peptides, vitamin C, ceramides, and vitamin E
All-rounder evening serum
Exfoliates, hydrates and brightens skin
Improves uneven skin tone and texture
Suitable for normal, oily and dry skin types
Available at:
usually $69.99, now on sale for $34.99 at Priceline

Cetaphil Healthy Renew Facial Serum
usually $59.99, now on sale for $35.99 at Priceline
Retinol not quite right for your skin? Try this serum enriched with retinol-alternative pure peptides instead. It addresses the signs of ageing and keeps skin hydrated for up to 24 hours after application too.
Review:
"I've used the Cetaphil Healthy Renew Facial Serum for few weeks now. The retinol alternative and niacinamide have been great for minimising my pores and giving my skin a noticeable anti-ageing boost. I love that I can use it both day and night, so I don’t need multiple products, which keeps my routine simple. After each use, my skin feels comfortably hydrated, calm, and visibly smoother. I’ve noticed an improvement in my skin’s texture and firmness, and the serum is gentle enough for my sensitive skin. This is definitely a new staple in my daily routine." — Harry S, REVIEWcrew Member
Key features:
Contains niacinamide, panthenol, and retinol-alternative purified peptides
Hydrates skin for up to 24 hours
Addresses the signs of ageing
Gentle enough for sensitive skin
Suitable for all skin types
Available at:
usually $59.99, now on sale for $35.99 at Priceline

Avène Cleanance AHA Exfoliating Serum
usually $59.99, now on sale for $35.99 at Priceline
Most serums formulated to minimise the frequency of blemishes and the appearance of post-blemish marks can be harsh on skin, but this gentle pick has been tested specifically on sensitive skin. It uses a blend of lactic and succinic acid to exfoliate, smoothing uneven texture and refining skin tone too.
Review:
"This serum is super light, which is a relief for those of us who dread heavy, greasy skincare products. It feels amazing on the skin, almost like a refreshing drink of water. I've been using it for a while now, and it has truly transformed my skin. One of the things I love most about this serum is its hydrating properties. Despite being an exfoliating serum, it doesn't leave my skin feeling dry or tight. Instead, it leaves it soft, smooth, and perfectly moisturised. It's gentle yet effective, hydrating, and smells great." — Cassandra S, REVIEWcrew Member
Key features:
Contains lactic and succinic acid
Exfoliates uneven skin texture
Minimises the frequency of blemishes and the appearance of post-blemish marks
Lightweight, fast-absorbing, non-greasy texture
Suitable for all skin types, including sensitive and blemish-prone skin
Available at:
usually $59.99, now on sale for $35.99 at Priceline

No7 Future Renew™ Serum
usually $67.99, now on sale for $40.79 at Priceline
Peptide serums are the corner stone of a good anti-ageing skin care routine — just ask Hailey Bieber. This serum utilises a patented form of peptide technology called Pepticology™ to address fine lines and wrinkles, promising firmer skin, and an overall improvement in tone and texture.
Review:
"I have been using this wonderful serum for over two months now and I really like the way it makes my skin feel silky smooth. The serum has a silky texture and is of medium consistency and is easily absorbed without any residues left behind which is perfect for my combination-oily skin. During these months that I've been using this serum I've noticed that my skins texture has improved heaps — it's a lot smoother, my skin is far more plump and hydrated and I've definitely noticed my fine lines decreasing in depth and visibility. One of the other improvements to my skin is that it's so much firmer, which makes me so happy." — Alicia D, REVIEWcrew Member
Key features:
Utilises Pepticology™ (No7's patent-pending peptide technology)
Smooths fine lines and wrinkles
Firms skin
Improves overall tone and texture of skin
Suitable for all skin types
Available at:
usually $67.99, now on sale for $40.79 at Priceline

Neutrogena® Hydro Boost Niacinamide Serum
usually $44.99, now on sale for $26.99 at Priceline
Looking for a serum that'll improve the overall appearance of your skin's texture and tone, and your pores too? This pick from Neutrogena does all that, without drying out skin.
Review:
"I’ve never used a niacinamide serum before, but I really liked this product! I don’t have much of a skincare routine and find it hard to use a lot of products, so I usually just wash my face twice a day and moisturise, but this is one I would love to keep in my routine, it is so easy to put a few drops on before applying moisturiser, and it really makes my skin feel a lot more moisturised and healthy. I have combination/oily skin, and I often find after being in the office all day that may face gets oily by the end of the day, but after using this it is a lot better and it helps to balance out my face." — Gina S, REVIEWcrew Member
Key features:
Contains 10 per cent niacinamide and hyaluronic acid
Exfoliates uneven skin texture
Refines the appearance of pores
Brightens and unifies uneven skin tone
Replenishes moisture levels
Suitable for combination and oily skin types
Available at:
usually $44.99, now on sale for $26.99 at Priceline

Innisfree Retinol Cica Repair Ampoule
usually $58, now on sale for $34.80 at Priceline
Looking for a retinol serum that's gentle enough for sensitive skin? Innisfree's Retinol Cica Repair Ampoule has been enriched with a blend of hydrating and calming ingredients that support skin, while low dose retinol (0.015 per cent) addresses breakouts and blemishes.
Review:
"The most notable change I’ve seen in my skin after incorporating this retinol product into my routine is just how fresh and dewy my complexion looks. My skin tone has evened and I’ve noticed a reduction in texture and potential breakouts too. But what I am most happy about is the fact that I have been able to achieve these results without compromising my skin’s hydration or protective barrier. If you’re new to retinol or just a bit sensitive to traditional retinol serum formulas, I would definitely suggest giving the innisfree Retinol Cica Repair Ampoule a go. It’s gentle on skin, while still delivering considerably speedy results." — Briar Clark, BEAUTYcrew's Beauty Editor
Key features:
Infused with retinol, cica, ceramide, hyaluronic acid and niacinamide
Minimises breakouts, blemishes and unwanted texture
Brightens and unifies uneven skin tone
Enriched with hydrating green bean-derived hyaluronic acid and fine line-smoothing adenosine
Gentle enough for sensitive skin
Suitable for all skin types
Available at:
usually $58, now on sale for $34.80 at Priceline

CeraVe Blemish Control Resurfacing Retinol Serum
usually $43.99, now on sale for $30.79 at Priceline
Dealing with blemishes, rough skin texture, and uneven skin tone? Try this serum out for size, it's been formulated with blemish-prone skin in mind and promises to leave your complexion looking healthier than it found it.
Review:
"The CeraVe Blemish Control Resurfacing Retinol Serum has been a game-changer for my skincare routine. Its potent yet gentle formula tackles blemishes and uneven skin texture with precision. Unlike many retinol serums, this one doesn't leave my skin dry or irritated. Instead, it leaves it feeling hydrated and remarkably smoother. The gradual improvement in my skin's texture and clarity has been impressive. Plus, the serum's non-comedogenic nature is a win for those prone to breakouts. It's quickly become a staple in my skincare regimen, and I highly recommend it for anyone seeking clearer, more radiant skin." — Lucy D, REVIEWcrew Member
Key features:
Contains encapsulated retinol, licorice extract, ceramides, and niacinamide
Refines skin tone and texture
Promotes a healthy-looking complexion
Lightweight and fast-absorbing
Suitable for blemish-prone skin
Available at:
usually $43.99, now on sale for $30.79 at Priceline

Jojoba Company Vitamin C Glow Potion
usually $59.95, now on sale for $35.97 at Priceline
Dull skin ruining your life? This infused jojoba oil should be on your radar. It has been enriched with a brightening blend of vitamin C, turmeric, tomato and BLUSH Oléoactif® complex, which helps to enhance radiance, even skin tone, smooth texture and soften skin.
Review:
"I have been using the new Vitamin C Glow Potion for about one month now and can definitely see some improvements in my skin. The most noticeable improvement is that my skin doesn't look as dull as it did before I began using this potion. The potion has a wonderful, yet light scent and a lovely serum/oil texture which absorbs within a few minutes leaving my skin looking luminous and not oily. My make-up applies so seamlessly and I no longer have any dry patches that my foundation or setting powders cling to. I've noticed a few pigmented spots have begun to fade and my lines (especially frown lines) are more plump and not as deep or visible, which makes me so happy. Because I have combination skin I thought I may break out from this vitamin C Potion, but I didn't, which I think is incredible. Every other vitamin C serum I've used previously has always caused me to break out." — Bianca R, REVIEWcrew Member
Key features:
Infused jojoba oil
Contains a brightening blend of vitamin C, turmeric, tomato and BLUSH Oléoactif® complex
Brightens and evens skin tone
Smooths texture and softens skin
Enhances radiance
Suitable for all skin types
Available at:
usually $59.95, now on sale for $35.97 at Priceline

Bioderma Sensibio Soothing Defensive Serum
usually $54.99, now on sale for $32.99 at Priceline
Need to hit the reset button on your skin? This soothing serum aims to combat skin fatigue, using a blend of moisturising, protecting and strengthening ingredients for a healthy-looking, balanced complexion.
Review:
"Whether it's the depths of winter, hormonal changes affecting my skin, or the stress I'm feeling in my life is showing up in my complexion, I know I can always reach for this serum to rebalance things. It uses a blend of peptides, hyaluronic acid, and carnosine to moisturise, protect and strengthen skin that might be feeling a little bit out of whack. As well as, a cohort of soothing anti-inflammatory ingredients that help my skin to chill out, in the moments when it can't do it on it's own." — Briar Clark, BEAUTYcrew's Beauty Editor
Key features:
Contains peptides, hyaluronic acid and carnosine
Moisturises and soothes skin
Protects from pollutants
Strengthen's the skin's natural protective barrier
Suitable for all skin types, including sensitive skin
Available at:
usually $54.99, now on sale for $32.99 at Priceline
Main image credit: @shaninamshaik
Love seeing which skin care products have made it into other Australian women's routines? This is Aussie model Shanina Shaik's complete beauty routine.

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).