You can get up to 50% off makeup at Priceline this week

This is all the newness we're adding to our virtual cart

Beauty Crew Beauty Editor / April 03 2025

Priceline is a one stop shop for all things beauty related any day of the week, but this week in particular is a great time to shop at the discount chemist.

From Thursday 3 April to Monday 7 April, shoppers instore and online can save up to half price on makeup from brands like Maybelline, NYX Professional Makeup, Nude By Nature and more.

Although we're sure you're going to use the opportunity to stock up on your favourite foundation and mascara we also think a sale is the best time ever to try makeup trends for the first time. Plus, there's a whole lot of newness at Priceline to discover too. 

So if you're looking to expand your makeup kit with a few cult-favourites, best-sellers and newcomers then keep scrolling, ahead you'll find BEAUTYcrew's top picks from Priceline's half price makeup sale.

The Best Products To Shop In Priceline's Half Price Makeup Sale

Revlon Illuminance™ Light Reflecting Finishing Powder

usually $27.95, now on sale for $13.97 from Priceline

We've been very impressed with the amount of quality finds and dupes we've been able to collect from Revlon's new Illuminance range, and we're adding this fresh release to the stock pile. Clearly inspired by Charlotte Tilbury's Airbrush Flawless Finish Powder ($73 from Charlotte Tilbury), this ultra-finely milled pressed powder diffuses light, controls oil and minimises shine too.

Key features:

Smooths and blurs the appearance of fine lines
Controls oil and minimises shine
Light diffusing technology blurs uneven skin tone

Available at:

usually $27.95, now on sale for $13.97 from Priceline

L'Oréal Paris Plump Ambition Hyaluron Lip Oil

usually $29.99, now on sale for $14.99 from Priceline

We think we've just discovered our new favourite Dior lip oil dupe. Infused with hyaluronic acid, this plumping formula will keep lips hydrated for up to 24 hours after application. BRB, we're stocking up before winter hits.

Key features:

Available in 10 shades
Enriched with hyaluronic acid
Hydrates for 24 hours
Plumps lips

Available at:

usually $29.99, now on sale for $14.99 from Priceline

Covergirl TruBlend Skin Enhancer Blush Balm

usually $21.95, now on sale for $10.97 from Priceline

Love a blush stick that leaves your skin with a lit from within glow? Then you'll appreciate this newcomer from Covergirl. It boasts a unique creamy-balm texture that melts into skin. Plus, the formula itself has been infused with nourishing and hydrating ingredients like jojoba oil, raspberry extract and pomegranate.

Key  features:

Available in three shades
Enriched with jojoba oil, raspberry extract and pomegranate
Creamy-balm texture
Non-greasy and water-resistant

Available at:

usually $21.95, now on sale for $10.97 from Priceline

Max Factor Miracle Pure Serum Foundation

usually $46.95, now on sale for $23.47 from Priceline

Extend the benefits of your skin care routine to your makeup with this two in one serum foundation formula, which is enriched with niacinamide and bisabolol to even skin tone over time. While the medium, natural coverage and satin matte finish builds an immediate flawless base.

Key features:

Available in five flexible shades
Two in one serum formula
Infused with niacinamide and bisabolol
Medium, natural coverage
Satin matte finish

Available at:

usually $46.95, now on sale for $23.47 from Priceline

NYX Professional Makeup Lip I.V. Hydrating Lip Gloss Stain

usually $22.99, now on sale for $11.49 from Priceline

If you haven't seen this lip tint pop up on your TikTok For You page, where have you been? The affordable product has become a mainstay in the routines of lip stain aficionados the world over. 

Key features:

Available in 10 shades
Infused with magnesium, vitamin B12 and coconut water
Provides up to 12 hours of hydration
Wet-shine colour fades to lasting tint

Available at: 

usually $22.99, now on sale for $11.49 from Priceline

Nude By Nature Hydra Serum Mineral Radiance Drops

usually $34.95, now on sale from $17.47 from Priceline

Looking for a way to boost the radiance of your complexion? This product does double duty, providing skin with an immediate a sheer illuminated glow, while skin care ingredients promote a natural glow over time.

Key features:

Available in Pearl and Bronze shades
Lightweight, radiance booster
Can be worn as a highlighter, all over illuminator or mixed into moisturiser for a subtle glow
Infused with ceramides, Kakadu plum and vitamin E

Available at:

usually $34.95, now on sale from $17.47 from Priceline

Australis Fresh & Flawless Powder Blush

usually $13.95, now on sale for $6.97 from Priceline

Forget chalky powder blushes of the past, these days the category boasts skin care infused picks like this one from Australis, which promise longevity, and a buildable, naturally radiant finish.

Key features:

Available in four shades
Natural, radiant finish
Long wearing and buildable formula
Infused with squalane and hyaluronic acid 

Available at:

usually $13.95, now on sale for $6.97 from Priceline

Maybelline Superfluff Brow Mousse

usually $24.99, now on sale for $12.49 from Priceline

Superfluff promises fuller, fluffy brows that never look stiff or flaky. You might not have realised it, but you've definitely seen this brow mousse before Miley Cyrus gave us all a sneak preview of the product at the Grammy's in February.  

Key features:

Available in four shades
16 hour wear
Airy volumising mousse texture
Stiff and flake resistant

Available at:

usually $24.99, now on sale for $12.49 from Priceline

Main image credit: @bellahadid

Looking for more affordable finds? These are the bargain beauty buys celebrities are obsessed with.

Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).

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