10 new products we're eyeing in Sephora's Mega Brand Sale

The rarer something is, the more precious it becomes, which is a sentiment we're reminded of every time we're blessed with a Sephora sale. 

Sure, there's the annual Sephora Beauty Pass Sale, and the Black Friday and Holiday sales at the end of the year too. But what we didn't account for was Sephora announcing an all new Mega Brand Sale, which coincides with Click Frenzy Mayhem sales in May. Fingers crossed we'll be able to share an equally exciting announcement in November during Click Frenzy's The Main Event Sale.

But we digress — what does the Mega Brand Sale mean for a Sephora customer such as yourself? Well, from Tuesday 13th May 2025 (12.00 am AEST) until Sunday 18 May 2025 (11.59 pm AEST) you can score 20 per cent off on full-priced products from select brands online and in the Sephora app, until stocks last. All you need to do is add your wishlist to cart and enter the code MEGAFRENZY at checkout to get the discount applied to your order. 

But this isn't an outlet sale doll — there are brand new products from Laneige, Benefit, Fenty Beauty, Tarte, Biossance, Pixi, Clarins, Innisfree, Peace Out Skincare, Facetheory and more to try. Plus, if you spend over $110 online you will get a reusable market bag as a free gift with purchase. Tempted? We know we are. Ahead, discover 10 beauty products that are new to Sephora's shelves that we're tempted to try in the Mega Brand Sale.

Laneige Glaze Craze Tinted Lip Serum

usually $30 from Sephora  (apply the code MEGAFRENZY at checkout for 20 per cent off)

If Laneige's previous forays into lip care are anything to go by, we think we're going to like this donut-inspired newcomer a lot. Plus, with a plush donut-shaped applicator cushion tip, plumping tinted lip serum formula, and donut-inspired shades and flavours — what's not to love?

Key features:

Available in six shades
Tinted Korean skincare lip serum 
Flavours and shades inspired by donuts
Nourishing, plumping formula
High-shine finish
Plush donut applicator tip

Available at:

• usually $30 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Benefit Cosmetics Hoola Wave Bronzing Balm

usually $65 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Benefit's original Hoola bronzer has been a mainstay in makeup bags for decades since it first launched in 2001, so we're really excited to share that the universal cheat code for sun-kissed skin has been transformed into a balmy cream formula compact. 

Key features:

Available in five shades
A balmy alternative to Hoola powder bronzer
Infused with conditioning jojoba seed oil, shea butter and avocado oil
Contains softening and smoothing bamboo cellulose fiber 
12-hour longwear, waterproof, sweatproof, smudge-proof and transfer-resistant
Non-comedogenic 

Available at:

• usually $65 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off) 

Tarte Creaseless Setting Powder

usually $66 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Scared of loose powder and the things it can do to your skin and your clothes? Meet Tarte's Creaseless Setting Powder. We had the pleasure of trying this before it officially hit shelves and to say we were impressed by the non-drying, brightening and mess-free experience would be an understatement. Personally, we love the pink shade for minimising dark circles and a sallow complexion, but there's a wide range of shades to choose from to suit a myriad of needs. 

Key features:

Available in 10 shades
Net sifter minimises mess
Comes with powder puff
Set makeup for up to 16 hours
Smooths and blurs imperfections and texture
Non-drying and non-cakey formula

Available at:

• usually $66 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Biossance Squalane + Firm And Lift​ Dual Serum

usually $115 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Biossance can do no wrong in our eyes — the brand consistently delivers efficacious formulas that are still gentle enough to use on sensitive skin. Case in point? This firming and lifting serum, which uses a unique dual-phase, shake-to-activate, hydrating technology to address the first signs of ageing in the most gentle way possible.  

Key features:

Dual-phase, shake-to-activate serum
Enriched with Hydralift™Complex (a blend of gravetye giant, ectoin, and bisabolol)
Contains hyaluronic acid and squalane
Lifts and firms skin
Promotes a more sculpted appearance
Minimises the appearance of fine lines and wrinkles

Available at:

• usually $115 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Facetheory Porebright Niacinamide 20% Refining Serum

usually $47 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

New to Australian shores, Facetheory's potent skin care range has already managed to amass a loyal following overseas, which is why we're so stoked we can finally try the brand's best-selling niacinamide serum (and save a few dollars while we're at it).

Key features:

Contains 20 per cent niacinamide and aloe vera  
Evens skin tone
Smooths uneven texture
Minimises the appearance of enlarged pores
Soothes sensitive skin

Available at:

• usually $47 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Pixi pH Reactive Cheektone And Liptone Duo

usually $38 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

We would be lying if we said we didn't audibly squeal when we saw this Pixi duo. The brand has managed to combine one of our all time favourite blushes with a complementary lip shade. The pair both share a pH adaptive, transparent formula, which creates the most natural flush of colour on the skin — the perfect addition to any no-makeup makeup look.  

Key features:

Contains On-the-Glow Blush in 'CheekTone' and Liptone
Multi-use pH adaptive balm formula for cheeks and lips
Transparent finish
Contains a blend of hydrating and nourishing ingredients 

Available at:

• usually $38 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Clarins Extra-Firming Day Cream

usually $150 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Looking to incorporate some anti-ageing skin care into your routine that won't freak your skin out in the process (we're looking at you retinol), this firming day cream from Clarins uses a gentle slew of anti-ageing hero ingredients to firm and lift skin, and smooth wrinkles. Plus, there's a bit of niacinamide in there too to address dull and uneven skin — hello radiance!

Key features:

Enriched with Clarins exclusive [Collagen]³ Technology (a blend of collagen polypeptide, pecan extract, and mitracarpus extract)
Contains niacinamide to even skin tone and enhance radiance
Firms, lifts and smooths wrinkles
Refillable jar

Available at:

• usually $150 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off) 

Innisfree Green Tea Enzyme Vitamin C Brightening Toner Pads

usually $45 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Brightening toner pads are everywhere in K-beauty right now, but we love that Innisfree has brought their own signature flair to a product we can actually get here in Australia. Each toner pad has been infused with the brand's signature green tea enzyme, as well as vitamin C, niacinamide, panthenol and ferulic acid to address dull, dry and dehydrated skin. Simply swipe the toner soaked pads across your skin prior to applying the rest of your skin care, or apply them to your face for 10 minutes as a face mask.  

Key features:

Infused with vitamin C, niacinamide, panthenol,  ferulic acid, and green tea enzyme 
Brightens skin and minimises the appearance of dullness
Smooths texture
Hydrates dry and dehydrated skin
Can be used as a toner or as a 10 minute face mask

Available at:

• usually $45 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Peace Out Skincare Halloysite Clay Oil Control Roller

usually $47 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Oily skin ruining your life and your makeup? Keep this clay oil controller in your handbag and thank us later. It's made with a detoxifying Dragonite® Halloysite Clay, which absorbs oil to reduce shine and mattify the complexion, as well as drawing out impurities from the skin.

Key features:

Dragonite® Halloysite Clay detoxifies the skin
Absorbs oil
Draws out impurities in the skin
Reduces shine and mattifies the complexion
Antimicrobial packaging 

Available at:

• usually $47 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off) 

Fenty Beauty Sweet Cherriez Collection Chocolate Cherriez Set (Limited Edition)

usually $50 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Name a better combination than Fenty's Gloss Bomb and a brown lip liner — we'll wait. Whether you need to top up your stores or are just as intrigued as we are by this limited edition chocolate cherry set, we don't think there's ever been a better time to test out the tried and true lip combination.

Key features:

Limited edition gloss and liner duo
1 x Full Size Gloss Bomb OG in 'Cherry Amor'
1 x Trace'd out lip liner in 'Brown'd out'
1 x mini travel pouch

Available at:

• usually $50 from Sephora (apply the code MEGAFRENZY at checkout for 20 per cent off)

Main image credit: @fentybeauty

Sephora's not the only beauty retailer offering some seriously good deals this week — you can save up to 40 per cent off in Adore Beauty's Click Frenzy Sale.