How to nail Hailey Bieber’s ‘clean girl’ aesthetic
Ever stared at Hailey Bieber’s perfect face for extended periods of time? Yeah, same.
What we want to know is A) what is Mrs. Bieber’s skin care routine? And B) what beauty products is she using and how is she using them?
Try as we might, we can never seem to nail the ‘clean girl’ aesthetic quite like she does.
But it seems that our communal prayers have been answered in the form of TikTok GRWM's, where the Rhode beauty founder shares the products she's currently using to achieve her signature fresh skin and lip combo.
Pens and notebooks at the ready folks — we’re about to get schooled…
1/
Skin prep or die
The secret to perfecting the clean girl aesthetic? An airtight skin care routine — and trust us when we say, Hailey Bieber doesn't take short cuts when it comes to skin care.
Play your cards right and you should be able to get away with bare minimum makeup application like the Sensei residing (Bieber, duh).
The Rhode founder is able to achieve a really sheer base because she blends her foundation — m.ph's Le Skin Weightless Foundation, Dior's Forever Skin Perfect 24 Hr Multi-Use Foundation Stick ($103 from Sephora) or Chanel's Les Beiges Healthy Glow Foundation ($107 from MYER) — with Rhode's Glazing Milk ($55 from Rhode).
She dots the Kosas Revealer Concealer ($55 from MECCA) in the inner corner of her eyes, around her nose and in between her brows to brighten and enhance coverage, then she swipes a light dusting of Laura Mercier's Secret Brightening Under Eye Setting Powder in 'Soft Pink' ($60 from MECCA) or Charlotte Tilbury's Airbrush Flawless Finish ($76 from Charlotte Tilbury) to minimise creasing and shine.
@haileybieber fresh skin and a lip on repeat.
♬ bossa 90s - BOAS ENERGIAS
2/
Brows should look effortless
Look, we’ll be the first to admit Hailey Bieber has a great brow tech on retainer — the Anastasia Beverly Hills.
"I love brows that feel powerful, timeless, and authentic," Anastasia Soare told BEAUTYcrew when we asked her about the biggest brow trends for 2026. "Brows should look effortless, but they’re never accidental. They’re intentional, balanced, and deeply personal."
So when it comes to daily maintenance, Bieber keeps things low-key with nothing but a clear brow gel — Anastasia Beverly Hills Clear Brow Gel ($45 from Adore Beauty) tackles and trains the models brow hairs into perfectly coiffed arches.
3/
Skin-enhancing cheek products
Whether she's layering Rhode's pocket blush ($43 from Rhode) over the apples of her cheeks, or peppering her nose with faux freckles with the Unicos Freckle Stamp ($31.01 from Amazon Australia), Bieber is big on using cheek products that enhance the natural flush and complexion of her own skin.
Choosing to amp up the beauty her own naturally gorgeous features with a few artfully placed products, rather than covering them and painting over the top.
4/
Layered lip combos
Important but often forgotten, the last step in Bieber’s clean girl makeup routine (and honestly, ours too) is a lip combo.
The Rhode beauty founder usually layers a few lip products on to her plush pout to create a plump-looking finish.
She loves a traditional lip liner like Make Up For Ever's Artist Color Pencil in ‘Anywhere Caffeine’ ($37 from Sephora) or m.ph beauty's The Overliner in the shade 'Tease' to create a natural-looking volume-enhancing shadow. The Rhode Peptide Lip Shape ($41 from Rhode) is a mainstay in the brand founder's lip combination too.
We've seen her tap Rhode's pocket blush ($43 from Rhode) through the centre of her lips to enhance her natural lip colour or slicking on a clear gloss or balm like Rhode's Peptide Lip Treatment ($35 from Rhode).
But recently she's started to branch out, patting a lipstick like Merit's Signature Lip Blush in 'Bespoke' ($44 from Merit Beauty), Violette_FR Bisou Balm in 'Calisson' ($50 from MECCA), or m.ph beauty's Lip Ciggy in the shade 'Tickled Pink' into her lips for a soft matte, blurred finish that's to die for.
@haileybieber flippy hair and a lip 💁🏼♀️
♬ While drinking strong green tea - KCNX
The Rhode founder just knows what works for her. Case in point? This is Hailey Bieber's exact diet and exercise routine.
Main image credit: @haileybieber
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
