Selena Gomez has been on a budget-friendly nail polish roll

You can pick up a pot for just $18.99...

Content Producer / March 30 2025

ICYMI: red nail polish is in. And while the jury might still be out on if the 'red nail theory' actually works, one thing is for sure, celebrities are quick to hop on the timeless, chic trend. 

Case in point? Selena Gomez. The Rare Beauty founder has been a lover of the classic colour for years, often opting for a deep cherry red to complement and elevate her outfits, with celebrity nail artist Tom Bachik being the mastermind of all her glossy, gorgeous nail looks. 

Red aside, we've noticed another thing that the iconic Gomez/Bachik duo keep opting for, and that's seriously affordable nail colours. And it's not the first time that Gomez has opted for a budget-approved beauty buy. Her 2025 Oscars hair was thanks to the affordable Joico. But for these chic and seriously easy at-home nail polishes, we're talking under $20. So, what are the eye-catching shades in question? 

Selena Gomez Affordable Nail Polish

Essie Gel Polish in 'Rock The Runway' 

@tombachik

For her appearance alongside Benny Blanco on The Tonight Show, Gomez complimented her elegant black dress with a pop of bright red nail polish. The warm, scarlet-toned red shade is thanks to the Essie Gel Polish in 'Rock The Runway' ($18.99 at Priceline). 

Essie Gel Polish in 'Spiked With Style'

@tombachik

Like we said, red nails are everywhere. And as we approach the cooler months we're going to see the versatile red shades get deeper and more 'vampy'. Which is of course when we'll pull this pic out of our saved folder and immediately add to cart the Essie Gel Polish in 'Spiked With Style" ($18.99 at Priceline). Because if it's good enough for Gomez at a fancy event in NYC, it's got to be good. 

Don't mind us, we'll just be scrolling through IG adding all of the Gomez/Bachik nail glory into a saved folder for our next nail appointment. It's got to be cheaper if we bring our own polish, right?

Main Image Credit: Getty

Need more Selena Gomez nail inspo? Check out her perfect neutral engagement nails... 

Emma Allcock began her career in the world of fashion and beauty in 2015, interning for various PR fashion houses. Naturally her love for style soon extended to beauty, and Emma landed firmly in the beauty and wellness world thanks to an internship-turned-role at local Australian fragrance brand Maison Blanche. One thing that remained consistent whether unpacking accessories or creating social content? Her commitment to an always-perfect manicure. Luckily, she’s since turned her talents to helping her readers achieve the same, writing about all things beauty and wellness. Emma is now a Content Producer for BEAUTYcrew, with her words and recommendations also appearing across Girlfriend and beautyheaven. Emma loves the process of diving deep into the world of testing (and writing) about everything from haircare to fragrance. When she’s not slathering her skin in something new, she’s going for an early morning stroll to catch a stunning sunrise (coffee in hand, of course), because life’s all about that wellness balance after all.