Stop right now: Victoria Beckham Beauty lands in MECCA in October
This is everything worth adding to cart
As a Spice Girls fan, Victoria Beckham's ascent as a fashion designer and beauty mogul has given me an excuse to push Posh Spice propaganda well into my adulthood.
So naturally, when I learned that Victoria Beckham Beauty — one of the most searched celebrity beauty brands in the world — is finally landing in Australia in October (and at MECCA no less), I got really, really excited.
And just like the mandatory menu rundown before visiting a restaurant, as a Type A person, I'm definitely going to be making a wish list of the brand's best sellers before I purchase anything in-store or online on October 21st.
Want to know what I'm adding to cart when Victoria Beckham Beauty is finally available in Australia? Ahead, discover the items that made my wish list as a Beauty Editor (and life long Posh Spice fan).
The top Victoria Beckham Beauty best sellers
The complexion products
Although they're new to shelves, Victoria Beckham Beauty's Foundation Drops ($185 from Victoria Beckham Beauty) and Concealer Pen ($114 from Victoria Beckham Beauty) have already managed to go viral online.
Developed in collaboration with Augustinus Bader, these complexion products are enriched with the luxury skin care brand's signature TFC8®, which improves the appearance of skin over time.
The Foundation Drops ($185 from Victoria Beckham Beauty) and The Concealer Pen ($114 from Victoria Beckham Beauty) are available in 19 shades, and promise breathable serum-light coverage and a buildable natural-feel finish.
"We created The Foundation Drops ($185 from Victoria Beckham Beauty) for minimalists like me," Beckham shared via Victoria Beckham Beauty's website. "The formula melts into my skin for a naturally flawless complexion and nourishes with Augustinus Bader's TFC8® technology as I wear it. This is the first foundation that feels like nothing, yet truly does everything."
While the brand founder says The Concealer Pen ($114 from Victoria Beckham Beauty) was inspired by the idea of a concealer you need less the more you use it.
"The ingredient technology in The Concealer Pen is just as powerful as skincare, which means every step in my makeup routine is purely supportive and guilt‑free," she explained.
The cheek products
Beckham is not someone you could ever accuse of being afflicted with blush blindness, so it makes sense that she's created cheek products that prioritise subtlety.
From the slim-figured Contour Stylus ($63 from Victoria Beckham Beauty) she uses to define her nose, eyes and cheekbones, to the soft-focus finish Matte Bronzing Brick ($121 from Victoria Beckham Beauty), and the fresh-faced cheat Colour Wash ($77 from Victoria Beckham Beauty) — everything is minimal.
"Colour Wash ($77 from Victoria Beckham Beauty) feels like water, because it is," Beckham explained. "We’ve packed this blush with mineral rich sea water and coconut fruit water to detoxify and give skin that fresh, energised glow I’m always after."
The eye products
Eye makeup is without a doubt Victoria Beckham Beauty's strongest category, but considering the brand founder's signature makeup look is a smokey eye, I'm not surprised.
"I love to experiment with colour. You see it in my fashion line, playing with colour-blocking and balancing modern brights with nuanced neutrals, and I look at Satin Kajal Liner ($57 from Victoria Beckham Beauty) through the same lens," Beckham shared. "And there’s endless ways to use these — along your lashline, in your waterline, create a wing or smudge it out. They’re highly pigmented and so soft and creamy."
Eyewear ($56 from Victoria Beckham Beauty), the brand's long wear eye shadow stick, is also inspired by Beckham's obsession with colour on the runway: "[It's] a seven-shade collection, my ultimate wardrobe essentials. It’s incredibly versatile — the supremely creamy, buildable colours make for a flawless sultry, smoky eye or a sheer wash of colour. The hardest choice is which shade to try first."
While the Vast Lash Mascara ($56 from Victoria Beckham Beauty) hones in on a very specific target audience: lash extension addicts like Victoria Beckham.
"When I was testing Vast Lash Mascara, people quite often thought I was wearing eyelash extensions. It’s that good. It’s really going to elevate your look," she explained.
The finishing touches
The thing I love most about Victoria Beckham Beauty is that every product is very obviously something that the brand founder actually uses every day.
Case in point? The brand's best-selling BabyBlade Eyebrow Pencil ($56 from Victoria Beckham Beauty) and Posh Gloss ($50 from Victoria Beckham Beauty). The former is responsible for reviving Beckham's magnificent arches after the '90s skinny brow trend, while the latter is the reason why she's always sporting a high-shine pout.
Main image credit: @victoriabeckham / @victoriabeckhambeauty
Love a celebrity beauty brand? Read our editor's reviews of Haus Labs and Rare Beauty's Rare eau de parfum.
Briar Clark got her start in the media industry in 2017, as an intern for Marie Claire and InStyle. Since then, her keen interest in fashion and beauty has landed her gigs as a Digital Content Producer and Beauty Editor with titles like Girlfriend, Refinery29, BEAUTYcrew and beautyheaven. She loves the way seemingly innocuous topics like skin care and style have the ability to put a smile on people’s faces or make them think about themselves a little differently. A big believer in self love and experimentation, Briar has made a point of becoming the Australian beauty industry’s unofficial guinea pig for unusual treatments and daring hair trends. When she’s not testing out the latest beauty launches, Briar is big on broadening her horizons, mostly in the form of food but she’s also partial to travelling to new destinations both near and far (and of course, allocating an extra bag to bring their best beauty offerings home with her).
