Adore Beauty's new loyalty program rewards customers with full-sized products

Adore Beauty has come a long way since it first launched online in 2000, and after 25 years of providing customers with access to 300 brands and over 14,000 products — as well as a complimentary TimTam with every online purchase — the beauty retailer is unveiling more perks for customers. 

In addition to opening it's first brick and mortar store in Melbourne earlier this year (with plans to roll out a further 25+ across Australia in the years to come), Adore Beauty is finally offering customers a tiered loyalty program.

Dubbed 'Adore Rewards', this membership program aims to be unlike any other available in the country right now, as it's been created to reflect how Adore Beauty customers are actually shopping across the retailer’s diverse range of over 14,000 products.

What are the benefits of the Adore Beauty Adore Rewards loyalty program?

"Adore Beauty is loved for our incredible selection of skincare and haircare, as well as your self-care, supplements, wellness, fragrance and makeup, too. Our new Rewards program helps you shop smarter by offering a $20 reward for every $250 spent, meaning you can not only find everything you might need for your beauty and wellness needs at Adore Beauty, but get rewarded for it, too," explains Adore Beauty’s head of loyalty and acquisition, Jeremy Eaton.

This is especially exciting because there is no minimum spend required to use the $20 credit for every $250 spent you accumulate with Adore Rewards. Plus, customers can earn an additional $20 credit for every friend they refer to the rewards program. 

"While we all love a freebie, we also know the disappointment of getting a free product that isn’t right for you — no brunettes want a shampoo made for blonde hair! We want to empower our customers with the freedom to choose what is right for them. We’re working with our stable of incredible brands to offer our Rewards members the ability to select their preferred full-sized product four times a year — putting them in the driver’s seat," says Eaton.

Besides the four complimentary full-sized rewards per year, Adore Rewards members will also receive a birthday or anniversary reward each year, as well as free express delivery for orders over $30 (Level 3), $45 (Level 2) and $65 (Level 1). And don't worry, if you're an existing Adore Society member, you will automatically be transferred to the Adore Rewards program.

As for all you newbies? You can sign up for Adore Rewards here. 

What are the membership tiers of the Adore Beauty Adore Rewards loyalty program?

There are three membership tiers to benefit from, and your tier or level will be reflective of how much you spend at Adore Beauty in a 12 month period. 

Level one: yearly spend $0 - $399

• Earn $20 for every $250 you spend
• Choose 4 gifts per year (they get better as you level-up)
• $10 birthday or anniversary reward
• Free express delivery (min. $65 spend)
• $20 refer a friend reward

Main image credit: Getty Images

Need a few recommendations before you start adding products to your cart? These are BEAUTYcrew's Beauty Editor picks from Adore Beauty.