Isamaya Beauty lands at MECCA in April

Isamaya Ffrench — the makeup artist mastermind behind that penis lipstick and the Creative Director of Byredo makeup — has just announced that she's finally bringing her viral makeup brand Isamaya Beauty to Australia. 

"Isamaya brings cutting-edge colour, formulas with skincare performance and hyper-real finishes to MECCA’s makeup category, empowering everyone to create pro-level looks with ease," MECCA shared via press release. "It isn’t about doing more, but doing what works for each individual, giving customers the tools to feel confident, expressive, and completely themselves."

"Isamaya champions simplicity without compromise, offering formulas that strike the perfect balance between effortless wear and high-impact results," the retailer went on to say. "Committed to the notion of active beauty, the brand goes beyond aesthetics, creating artistry-inspired makeup with high levels of skin-improving ingredients (you could practically sleep in it)."

Fans of the innovative brand don't have to wait long to get their hands on Isamaya Beauty products either — MECCA will be stocking the brand's Core Collection in-store and online from April 15th

Although, Isamaya initially launched in 2022 with limited-edition capsule releases, in January 2025 Isamaya launched the core collection. The brand's first permanent collection is not just makeup — it's been enriched with a selection of active ingredients one might typically expect to find in luxury skin care.

"The core collection represents what the future of beauty means to me," Ffrench shared in a press release. "The line of skin care-infused makeup products, housed in strong and timeless chrome packaging are the tools for anybody who wants to feel empowered in the truest version of themselves.

What Isamaya Beauty products will be available to shop at MECCA?

1/ Isamaya Beauty Colour Correcting Serum ($65 from MECCA)

A lightweight, multi-tasking colour correcting serum, which minimises the appearance of pigmentation, dullness, and skin concerns, and comes in six shades (Lilac, Pistachio, Olive, Rust, Caramel, and Moka).

2/ Isamaya Beauty Sculpting Stick ($59 from MECCA)

A creamy contour stick, which is available in 11 shades, that can be used to define and enhance bone structure, eyes, and lips.

3/ Isamaya Beauty Skin Enhancing Duo ($58 from MECCA)

A solid to cream formula blush and highlighter duo available in 8 shades, which melts into the skin for a hydrated, dewy glow.

4/ Isamaya Beauty Lips Metal & Lips Balm ($47 from MECCA)

Lips Metal is a liquid foil effect lip colour that comes in eight bold shades, while Lips Balm is a hydrating, pearlescent glaze that comes in eight versatile tones. Both are infused with nourishing vitamin E and ISAMAYA Magic Tech.

5/ Isamaya Beauty Lip Liner ($41 from MECCA)

A range of 12 smudge proof, universal lip liner shades with a silky, long lasting formula for precise definition.

6/ Isamaya Beauty 5 Point Lift ($59 from MECCA)

A sculpting and illuminating tool enriched with caffeine to brighten and energise the skin and marine Bioactives to reduce puffiness, dark circles, and dullness. Available in five adaptable shades, this multitasker targets key areas for an instant lifted glow.

7/ Isamaya Beauty LipLacq ($56 from MECCA)

A plumping lip lacquer offering supreme shine with InstantPlump complex and Triple Moist Restore Tech for hydration. Available in six bold shades it volumises lips, while delivering a vinyl finish.

8/ Isamaya Beauty HyaluroLip ($56 from MECCA)

A precision lip serum infused with hyaluronic acid and vitamin E for glassy, bee stung fullness. Available in Lucient (Clear), it hydrates, repairs, and enhances lips’ natural shape.

9/ Isamaya Beauty Face Glaze ($56 from MECCA)

A translucent, gel based balm for a modern glass like glow. Infused with Skin Bodyguard (brown algae) and Phyto Collagen Activator, it hydrates, plumps, and enhances natural radiance for a dewy finish.

10/ Isamaya Beauty Microbial Gel ($59 from MECCA)

A lightweight hydrogel infused with Hymagic 4D Hyaluronic Acid and Biolin P Prebiotics to hydrate, soothe, and protect the skin barrier. Designed for all skin types, it delivers balance, calm, and hydration.

11/ Isamaya Beauty Mascara ($47 from MECCA)

A clean, lash transforming formula available in Tar (black) and Umber (terracotta brown). Featuring volumising lipooligopeptides and a natural pigment booster, it volumises, strengthens, and defines lashes while promoting long term lash health.

12/ Isamaya Beauty Lips Bullet Case ($52 from MECCA)

A refillable, fashion forward accessory available in Gold + Silver and all Silver finishes. Designed with embossed braille, metallic clasps, and sharp, modern lines, it pairs perfectly with LIPS METAL and BALMS for sustainable, statement making luxury.

Isamaya Beauty review

Want to try Isamaya Beauty yourself? Fans can meet Isamaya Ffrench at the 'Beauty Lab: Isamaya' event at MECCA George Street on Thursday April 17th. The Q&A event will see the makeup artist share her beauty secrets, backstage tricks, as well as  personal favourites from her collection. You can book your spot at the link HERE, a ticket costs $50, which you can then redeem on product. 

Otherwise Isamaya will be available exclusively at select MECCA stores and online at www.mecca.com from 15th April, 2025. 

Main image credit: @isamayabeauty

That's not the only exciting launch coming to Australia — Haus Labs by Lady Gaga will be available in Sephora later this year.